SOUTHERN CONNECTICUT PRSA CHAPTER ANNOUNCES ANNUAL MEETING KEYNOTE SPEAKER RYAN ERENHOUSE OF EDELMAN
Hamden, CT, November 5, 2009 — A senior vice president with the nation’s largest independent public relations firm, Ryan Erenhouse, will deliver the keynote address at the Southern Connecticut Chapter of the Public Relations Society of America’s Annual Luncheon on Wednesday November 18, at Eli’s on Whitney, Hamden. Registration and networking start at 11:30 a.m. followed by the program and luncheon from 12 to 1:30 p.m.
Erenhouse’s keynote speech, “Utilizing Brand Ambassadors to Redefine Engagement with Key Customers,” discusses the evolution of the public relations industry to focus on public engagement.
Facilitated by the changing media landscape and online social networks, customers today are participating in public conversations about brands and products across the globe. As a result, public relations practitioners are less able to control how the public views a company, and must, instead, learn to participate in these conversations by engaging with stakeholders in new ways, such as the use of brand ambassadors. This becomes increasingly important in an economy where staff and budgets are being reduced and the need to focus public relations efforts to yield the largest return is critical.
Based in Edelman’s New York City office, Erenhouse is a seasoned public affairs professional who specializes in health care issues. He is deeply engaged in supporting Edelman’s overall communication work with Pfizer. As a senior vice president and deputy global client relationships managerhe has also provided strategic counsel to a variety of Edelman clients, such as Amylin, J&J, CHD Meridian (formerly the largest provider of on-site employee health centers), and Boston Consulting Group.
Edelman is the world’s leading independent public relations firm, with 3,200 employees in 52 offices worldwide. Edelman was named PRWeek’s “2009 Agency of the Year,” PRWeek’s “Large Agency of the Year" (for the third time in the last four years), and Holmes Report’s “2009 Best Large Agency to Work For” and was listed as a top-10 firm by Advertising Age in 2007 and 2008. Edelman owns specialty firms Blue (advertising), StrategyOne (research), and BioScience Communications (medical education and publishing).
The fee for this program, which will include lunch, is $20 for PRSA members and $30 for non-members. To register, please contact Barb Arusiewicz at Barbara.arusueiwicz@uinet.com by November 12.
ABOUT THE PRSA SOUTHERN CONNECTICUT CHAPTER
The Southern Connecticut Chapter of the Public Relations Society of America was formed to advance the public relations profession and the PR professional. More than 75 strong and growing, the chapter represents a diverse group of mid- to senior-level professionals who are committed to enhancing the practice of public relations in Southern Connecticut. Professionals in the chapter represent advertising agencies, independent consultants, business and industry, government, hospitals and health care organizations, professional associations, education and nonprofit organizations.
The chapter also has an association with the Quinnipiac University Public Relations Student Society of America (PRSSA). For more information, visit www.prsact.org or the Southern Connecticut Chapter of the Public Relations Society group on Facebook.com.
PRSA is the world’s largest organization for public relations professionals. Its nearly 20,000 members, organized into 117 chapters, represent business and industry, technology, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
Chartered in 1947, PRSA’s seeks to advance the standards of the public relations profession and provide members with professional development opportunities through continuing education programs, information exchange forums and, national and local research projects.
Inquiries
Please direct all questions to:
Barb Arusiewicz
barbara.arusiewicz@uinet.com
203.499.2816